Corporate

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for their social business programs. Even firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

Social Business Value to the Enterprise

Social Business Value to the Enterprise

By integrating social media and networking tools into their operations, organizations can improve communication, collaboration, and innovation among employees, increase customer engagement and satisfaction, be more responsive to change and new opportunities, attract and retain top talent and connect with other stakeholders.

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.