content creation

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.

Investing in Your Personal Brand

Investing in Your Personal Brand

Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoints to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset.

Content Distribution to Non-Branded Channels - Transform or Perish

Content Distribution to Non-Branded Channels - Transform or Perish

Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

I am undertaking a four piece blog series focused on the art-and-science of content. The components will include:

  1. Creating Content to Visualize Competitive Advantage
  2. Aligning Value with Customer Business Outcomes
  3. Mobilizing Content as a Discipline in the Organization
  4. Monitoring, Managing and Adjusting Based on Content Data & Results

Original Content Publishing is Personal Brand Building

Original Content Publishing is Personal Brand Building

A simple rule of thumb to consider when publishing original content and conducting personal branding activities is to ensure that your intent and actions align with the goals of your audience. Ask yourself, "Would I be satisfied if I was on the receiving end of this action?"

Feeling Angst About Publishing on LinkedIn?

Feeling Angst About Publishing on LinkedIn?

Writing and publicizing personal perspective is easier for some folks than for others.

Much like a student sitting down to draft a paper, people often encounter writer's block. When asked to read their own work in front of others, people commonly feel stress and tension. Social media posts on LinkedIn bring back many of these familiar feelings. And in a number of recent conversations about creating original content, people have expressed that these uncomfortable feelings rear their ugly head yet again.