Simply having a LinkedIn profile and polished resume is not enough to differentiate yourself during your transition and job search. Personal brand building and mastering social media communications is an investment that will pay dividends during this critical life event.
Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.
Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoint to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset. This is as true online as it is offline.
Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.
I am undertaking a four piece blog series focused on the art-and-science of content. The components will include:
- Creating Content to Visualize Competitive Advantage
- Aligning Value with Customer Business Outcomes
- Mobilizing Content as a Discipline in the Organization
- Monitoring, Managing and Adjusting Based on Content Data & Results
Writing and publicizing personal perspective is easier for some folks than for others.
Much like a student sitting down to draft a paper, people often encounter writer's block. When asked to read their own work in front of others, people commonly feel stress and tension. Social media posts on LinkedIn bring back many of these familiar feelings. And in a number of recent conversations about creating original content, people have expressed that these uncomfortable feelings rear their ugly head yet again.