social media marketing

Social Business in Professional Services

Social Business in Professional Services

Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise on social media builds brand strength and awareness. 

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for social business. Firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

Content Marketing Versus Context Marketing

Content Marketing Versus Context Marketing

Creating, organizing and mapping content to your customers' needs requires a balance of science and art. Discovery, awareness and engagement is only achieved when content is compelling and reaches your intended audience along their digital journey.

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

I am undertaking a four piece blog series focused on the art-and-science of content. The components will include:

  1. Creating Content to Visualize Competitive Advantage
  2. Aligning Value with Customer Business Outcomes
  3. Mobilizing Content as a Discipline in the Organization
  4. Monitoring, Managing and Adjusting Based on Content Data & Results

Storytelling: The Key to Content Marketing Success

Storytelling: The Key to Content Marketing Success

Storytelling to evoke emotion at moments of key impact is not a new phenomenon in marketing. Yet in social business, the approach and tactics employed by firms and marketing organizations are not achieving the expected results. 

Social Business is About Efficiency & Productivity

Social Business is About Efficiency & Productivity

In the same vein as technology, social business is about both efficiency and productivity. It is perhaps more important to think about helping to create and do as it is to ensure speed and expediency.

Feeling Angst About Publishing on LinkedIn?

Feeling Angst About Publishing on LinkedIn?

Writing and publicizing personal perspective is easier for some folks than for others.

Much like a student sitting down to draft a paper, people often encounter writer's block. When asked to read their own work in front of others, people commonly feel stress and tension. Social media posts on LinkedIn bring back many of these familiar feelings. And in a number of recent conversations about creating original content, people have expressed that these uncomfortable feelings rear their ugly head yet again.

Social Business in Asset Management

Social Business in Asset Management

Asset management brands, wholesalers and financial advisors that post informative industry news and content create engagement with their customer audience and cultivate and attract loyal followers. Developing a professional presence and creating original, branded content will establish your leadership position in social channels, particularly on LinkedIn. 

5 Predictions for Social Business in 2016

5 Predictions for Social Business in 2016

The common 2016 trend that will mark leading social business organizations will be the linking of internal storytelling and employee social activation with traditional customer marketing - a simple, but impactful occurrence. 

The Social Moment: Embrace It

The Social Moment: Embrace It

Activating your brand through social media requires authenticity, transparency and action.

Corporations need to invest in their employees' social skills training to become socially engaged and inspire advocacy behaviors.

Employee Engagement Versus Employee Advocacy

Employee Engagement Versus Employee Advocacy

The work environment has changed and retention and attraction of the best talent is paramount to the success and growth of any organization. Companies that truly understand that their employees represent the most valuable audience they serve have happier, trusting employees that are more informed, involved, represent positive brand stewardship and amplify the corporate message/story.

Content Marketing: A 'Must Do'

Content Marketing: A 'Must Do'

Content marketing must be the centerpiece of an organizations efforts to reach its target audience in a trusted and authentic way during the buying process. Original content creation is no longer a nice to have. Gone are the days of cold calling, paid content and sponsorships to drive brand awareness, interest, engagement, purchase and loyalty.