Companies must start their social business journeys by defining the goals and outcomes they are trying to achieve. Below are five factors to consider when creating your social business program.

At the onset of a social advocacy program, employee participation in social media is largely a function of employees opting into the experience.

Common questions we at Socially Savvy are asked by those who are just beginning their social business journey include, “How do I get started?” and “What are the basics that I need to cover?” Here are our recommendations for the daily minimums:

In conversations with senior organizational leaders, there is often disdain expressed for the term social media. In some cases, the disdain is rooted in fear of the unknown, but more often reflects the overuse of what is becoming a meaningless term of business.