chief executive officer

The Socially Savvy CEO

The Socially Savvy CEO

Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.

The CEO is the Digital Transformation Leader

The CEO is the Digital Transformation Leader

The ability of an organization to achieve digital literacy - the ability to use digital technology, communication tools or networks to locate, evaluate, use and create information - is the responsibility of the CEO (definition: Digital Strategy Glossary of Key Terms).

6 Social Media Tips for Savvy Executives

6 Social Media Tips for Savvy Executives

As an executive, the time has come to onboard your personal brand on social media. Participation is no longer optional if you plan to remain relevant. 

CEOs: You Own Social Business Transformation

CEOs: You Own Social Business Transformation

Ultimately, the stakeholder accountable for social business transformation is the CEO. Inspiring, leading and managing the required people, process, tools, technology and experience change is paramount in a social organization and the evolution starts at the top.