Social Business and Personal Brand Building Program

Social executives are perceived as innovative and have a positive impact on their organization's information sharing and reputation.

Social executives put a face on and create a voice for the organization by delivering thought leadership, effective employee and customer communications, and impactful branding activities to enable the organization.

Social media continuing education programs in membership organizations achieve three key outcomes, namely:

  1. Teaching participants effective digital communication skills,

  2. Improving participant and organization online branding and networking, and

  3. Bolstering association member retention and engagement.

Featured Membership Organization Partnerships

Ohio State Bar Association (OSBA)


The Ohio State Bar Association Women in the Professional Section partnered with Socially Savvy to deliver 3.75 Continuous Legal Education (CLE) credit hours of training through the delivery of a Social Business and Personal Brand Building for Your Law Firm program.

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National Forum for Black Public Administrators (NFBPA)


NFBPA National Forum

The National Forum for Black Public Administrators (NFBPA) and Socially Savvy have partnered to deliver a social business and personal brand building program in 2018/19. Training has included the National Forum 2018 and sessions for the Alexandria and South Florida Chapters.

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NFBPA Alexandria Chapter

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NFBPA South Florida Chapter

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United States Geospatial Intelligence Foundation (USGIF)


Socially Savvy provided United States Geospatial Intelligence Foundation (USGIF) members with social business and personal branding professional development at the annual national symposium for which members received continuing education unit (CEU) international credits. The USGIF is the only organization dedicated to promoting the geospatial intelligence tradecraft and building a stronger community of interest across industry, academia, government, professional organizations and individual stakeholders.


The membership organization social business and personal brand building program includes a:

  1. Professional development in-person and/or online workshop(s)

  2. Participant workbook

  3. Online video course

Workshop Agenda

Introductions (name, responsibilities, and goals)

Introduce Social Business & Personal Brand Building: The Social Moment

Train on LinkedIn Optimization Scorecard / LinkedIn Insights

Train on Twitter Optimization Scorecard / Twitter Insights

Present Best Practices for Growing & Deepening Your Social Network

Become an Original Content Creator

Develop Audience, Authority, Reputation & Influence

Educate on Daily Social Business To Do List (Personal Process Re-Engineering)

Summarize Workshop (what we learned, discovered and next steps)

Closing Thoughts – Take aways and open questions

If interested in learning about the value of the social business and personal brand building program, please contact Mark Hewitt at either or by phone at 617.448.4255.