content marketing

8 Original Content Creation Tips for LinkedIn

8 Original Content Creation Tips for LinkedIn

Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.

Content Distribution to Non-Branded Channels - Transform or Perish

Content Distribution to Non-Branded Channels - Transform or Perish

Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

I am undertaking a four piece blog series focused on the art-and-science of content. The components will include:

  1. Creating Content to Visualize Competitive Advantage
  2. Aligning Value with Customer Business Outcomes
  3. Mobilizing Content as a Discipline in the Organization
  4. Monitoring, Managing and Adjusting Based on Content Data & Results

Original Content Publishing is Personal Brand Building

Original Content Publishing is Personal Brand Building

A simple rule of thumb to consider when publishing original content and conducting personal branding activities is to ensure that your intent and actions align with the goals of your audience. Ask yourself, "Would I be satisfied if I was on the receiving end of this action?"

Feeling Angst About Publishing on LinkedIn?

Feeling Angst About Publishing on LinkedIn?

Writing and publicizing personal perspective is easier for some folks than for others.

Much like a student sitting down to draft a paper, people often encounter writer's block. When asked to read their own work in front of others, people commonly feel stress and tension. Social media posts on LinkedIn bring back many of these familiar feelings. And in a number of recent conversations about creating original content, people have expressed that these uncomfortable feelings rear their ugly head yet again.

Be Your Own Best Brand Steward

Be Your Own Best Brand Steward

The opportunity for your individual brand to grow in size, strength and become increasingly recognizable and more valuable to your intended audiences is dependent on the scope, reach, prominence, customer experience and value you create.  You alone must protect and be responsible for your brand.

Content Marketing: A 'Must Do'

Content Marketing: A 'Must Do'

Content marketing must be the centerpiece of an organizations efforts to reach its target audience in a trusted and authentic way during the buying process. Original content creation is no longer a nice to have. Gone are the days of cold calling, paid content and sponsorships to drive brand awareness, interest, engagement, purchase and loyalty.

Content Marketing is Mandatory

Content Marketing is Mandatory

Content marketing must be the centerpiece of an organizations efforts to reach its target audience in a trusted and authentic way during the buying process. Original content creation is no longer a nice to have. Gone are the days of cold calling, paid content and sponsorships to drive brand awareness, interest, engagement, purchase and loyalty. 

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment