leadership

The Socially Savvy Public Administrator

The Socially Savvy Public Administrator

The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like employees, managers, and contractors, or external audiences such as suppliers, partners, and the general public, the social public administrator is the most effective communicator of the organizational narrative.

The Socially Savvy CEO

The Socially Savvy CEO

Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.

Social Business: Why Organizations Are Slow to Engage

Social Business: Why Organizations Are Slow to Engage

Start-ups, mid-sized firms and enterprises have not yet fully embraced social business. Some firms are piloting social activation programs or attempting to integrate social strategy into the broader digital transformation, while others are simply waiting to discover what market leaders and fast followers do.