Corporate

Getting Started in Social Business

Getting Started in Social Business

The professional use of social media is mainstream and integral to business success. But what if your organization is a laggard with no structured program? Or what if your firm is engaged in social business but is not seeing the results its desires?

The Socially Savvy CEO

The Socially Savvy CEO

Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.

Employee Brands are the Corporate Identity

Employee Brands are the Corporate Identity

Most of todays employees have LinkedIn, Twitter, and/or Facebook profiles which link to their current employer. As such, the posts and comments that the employees make reflect directly back onto the corporate brand. Organizations must realize that they no longer have full control of their brand voice and should take a vested interest in the development of their employees’ social identities and social judgment.