Over the past 5 years, I have assisted numerous people in transition from one job, and in many cases career, to another. The relationships have included friends, clients (CMOs, CIOs, CTOs, Marketing and Tech VPs/Directors/Managers, etc.), military personnel, high school and college students, and network connections. The audience on which this article will focus is those at the mid to late stages of their corporate careers.
The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like employees, managers, and contractors, or external audiences such as suppliers, partners, and the general public, the social public administrator is the most effective communicator of the organizational narrative.
Social media is now mainstream and integral to business success. Leaders, managers, and employees from forward-looking B2B organizations who have experienced their Social Moment will evidence success through the following actions.
Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.
Most of todays employees have LinkedIn, Twitter, and/or Facebook profiles which link to their current employer. As such, the posts and comments that the employees make reflect directly back onto the corporate brand. Organizations must realize that they no longer have full control of their brand voice and should take a vested interest in the development of their employees’ social identities and social judgment.
Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.
As I continue to evolve the content and relevance of Socially Savvy, I want to provide real time feedback on tangible, actionable social profile improvements everyone should make. These basics continue to be areas where we see individuals (including myself) needing to kickstart their social business evolution and personal brands.
Engaging with Millennials is a common rally cry of the marketing world as of late. There is good reason to take note of this group and learn what makes them unique. As a market segment, Millennials have the potential to force organizations to change the way they interact with their customers or be left behind.
Socially Savvy had the opportunity to speak with Jennifer Mitchell – Analog Device’s Community and Social Strategist Leader - to learn about the challenges and successes encountered by Analog Devices during their social business maturation over the past three years. Below are key social business questions Socially Savvy posed followed by Jennifer’s responses.
Organizational strategy, structure, and culture have changed quickly in the past five years and 2015 will witness acceleration. As consumers demand parity of experience across digital channels, organizations will strive to move at the speed of marketing.
Socially Savvy defines the social moment as the time when social media becomes mainstream and integral to business success.