To successfully prepare for entrance into the connected economy, today's high school students, whether they are college or career bound, must deepen their social media knowledge beyond Snapchat and Instagram and sharpen their awareness and judgement.
Successful social media users understand that relationship building requires more than promoting their own original content and personal viewpoints. Liking and sharing the content of others is just as, if not more, important. Below are five actions to undertake when using social media to build relationships.
Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.
The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like employees, managers, and contractors, or external audiences such as suppliers, partners, and the general public, the social public administrator is the most effective communicator of the organizational narrative.
Social media serves as a dynamic, and differentiating, method for business communication.
From accessible and scalable publishing leveraging web-based technologies to enabling interactivity rather than one-directional communication between employees, customers, partners, and investors (through blogs, social networking platforms, podcasts, third party internet-based forums, wikis, and sites that host photos, videos or other user-generated content), social business is both mainstream and integral to individual and business success.
First and foremost, the core mission of career and technical education (CTE) is to prepare students for career success. Strengthening and expanding teaching and school leadership opportunities is the responsibility of the CTE team. As we enter the new year, challenging norms, evolving practices and trying new things is common. In this vein, below are five recommendations for CTE instructors and administrators to consider as a way to lean forward to advance the CTE agenda.
Over the past 5 years, I have assisted numerous people in transition from one job, and in many cases career, to another. The relationships have included friends, clients (CMOs, CIOs, CTOs, Marketing and Tech VPs/Directors/Managers, etc.), military personnel, high school and college students, and network connections. The audience on which this article will focus is those at the mid to late stages of their corporate careers.
The evolution of vocational education to career and technical education (CTE) is now complete in the United States. However, the rebranding of CTE by schools and school districts is just beginning.
The time has come to run CTE like a business, arguably like a start up within the enterprise of the school district and community.
Socially Savvy Career & Technical Education (CTE) directors realize that it is no longer enough to simply teach students the technical skills needed to perform a job after graduation. Students must also learn how social media is used in the professional world and understand that social media actions impact their online identity and personal brand in both positive and negative ways.