The traits that characterize successful social enterprises are similar to those of organizations that are effective in undertaking cultural and process change.
Start-ups, mid-sized firms and enterprises have not yet fully embraced social business. Some firms are piloting social activation programs or attempting to integrate social strategy into the broader digital transformation, while others are simply waiting to discover what market leaders and fast followers do.
Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.
The importance of two-way communication for the public relations leader is crucial. The challenge lies in the environment in which we live today with an information and news stream that is always on. Television, online content feeds, YouTube, social platforms and tools like Periscope enable constant and real time communication.
As an organization advances in its digital transformation journey, stakeholder management and relationships are increasingly important for the CIO. And, as the Millennial generation enters the workforce and continues to change personnel dynamics, there will be a stronger focus on transparency, relevancy and engagement.