social strategy

Social Business in Professional Services

Social Business in Professional Services

Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise on social media builds brand strength and awareness. 

Be Your Own Best Brand Steward

Be Your Own Best Brand Steward

The opportunity for your individual brand to grow in size, strength and become increasingly recognizable and more valuable to your intended audiences is dependent on the scope, reach, prominence, customer experience and value you create.  You alone must protect and be responsible for your brand.

The Social Moment: Embrace It

The Social Moment: Embrace It

Activating your brand through social media requires authenticity, transparency and action.

Corporations need to invest in their employees' social skills training to become socially engaged and inspire advocacy behaviors.

Social Business: Why Organizations Are Slow to Engage

Social Business: Why Organizations Are Slow to Engage

Start-ups, mid-sized firms and enterprises have not yet fully embraced social business. Some firms are piloting social activation programs or attempting to integrate social strategy into the broader digital transformation, while others are simply waiting to discover what market leaders and fast followers do.

Collaboration Leads to Social Business Success

Collaboration Leads to Social Business Success

Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.

CEOs: You Own Social Business Transformation

CEOs: You Own Social Business Transformation

Ultimately, the stakeholder accountable for social business transformation is the CEO. Inspiring, leading and managing the required people, process, tools, technology and experience change is paramount in a social organization and the evolution starts at the top.

The Socially Savvy PR Leader

The Socially Savvy PR Leader

The importance of two-way communication for the public relations leader is crucial. The challenge lies in the environment in which we live today with an information and news stream that is always on. Television, online content feeds, YouTube, social platforms and tools like Periscope enable constant and real time communication. 

The Socially Savvy CIO

The Socially Savvy CIO

As an organization advances in its digital transformation journey, stakeholder management and relationships are increasingly important for the CIO. And, as the  Millennial generation enters the workforce and continues to change personnel dynamics, there will be a stronger focus on transparency, relevancy and engagement.

Social Media in Public Relations

Social Media in Public Relations

As the use of social media in corporate America becomes mainstream, the job of the public relations professional has transformed to incorporate this important tool into the strategic arsenal. Below are a few of the ways in which social is being used in the PR world.