business strategy

Social Media in Public Relations

Social Media in Public Relations

As the use of social media in corporate America becomes mainstream, the job of the public relations professional has transformed to incorporate this important tool into the strategic arsenal. Below are a few of the ways in which social is being used in the PR world.

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Recent LinkedIn Insights

Recent LinkedIn Insights

I thought it would be valuable to share a few quick thoughts about recent experiences on LinkedIn. Below are three recent pluses and minuses that you may find useful.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

Social Business Daily Checklist

Social Business Daily Checklist

As Socially Savvy grows and we talk to firms who are beginning their social business journey, we often get asked, “How do I get started? What are the basics that I need to cover?” Here are our recommendations for the daily minimums.

The Socially Savvy Business Leader

The Socially Savvy Business Leader

Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.

What is Social Business?

What is Social Business?

As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.

Social Business Pilot Programs

Social Business Pilot Programs

As the tide of social business continues to come in, organizations are focused on social engagement pilot programs that are measurable, actionable and achievable. Leading firms are using pilot programs to work out the kinks before deploying to the broader organization.

Content Sharing: Adding Value to Your Network

Content Sharing: Adding Value to Your Network

Social exposes our thinking and assumed insights to a broader audience faster than ever before, as everyone is an author and has followers, friends and contacts. The process of curating that audience, engaging with them and retaining their interest lies in sharing content which is compelling to them.

My Social Selling Journey

My Social Selling Journey

Having a genuine interest in the value I represent to people and my network as a whole, being socially engaged has grown my individual brand and usefulness to my network. It has also influenced and amplified the corporate identities for which I work.