As with all relationships, social connections require nurturing to develop mutual rapport and the following basic relationship concepts apply:
Starting your social media strategy with a focus on objectives is a sound way to begin the journey and ground your social business. Ensure that your goals are SMART:
Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.
As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.
Social exposes our thinking and assumed insights to a broader audience faster than ever before, as everyone is an author and has followers, friends and contacts. The process of curating that audience, engaging with them and retaining their interest lies in sharing content which is compelling to them.