social advocacy

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for social business. Firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

5 Predictions for Social Business in 2016

5 Predictions for Social Business in 2016

The common 2016 trend that will mark leading social business organizations will be the linking of internal storytelling and employee social activation with traditional customer marketing - a simple, but impactful occurrence. 

6 Social Media Tips for Savvy Executives

6 Social Media Tips for Savvy Executives

As an executive, the time has come to onboard your personal brand on social media. Participation is no longer optional if you plan to remain relevant. 

Be Your Own Best Brand Steward

Be Your Own Best Brand Steward

The opportunity for your individual brand to grow in size, strength and become increasingly recognizable and more valuable to your intended audiences is dependent on the scope, reach, prominence, customer experience and value you create.  You alone must protect and be responsible for your brand.