employee advocacy

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for social business. Firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

5 Predictions for Social Business in 2016

5 Predictions for Social Business in 2016

The common 2016 trend that will mark leading social business organizations will be the linking of internal storytelling and employee social activation with traditional customer marketing - a simple, but impactful occurrence. 

Employee Engagement Versus Employee Advocacy

Employee Engagement Versus Employee Advocacy

The work environment has changed and retention and attraction of the best talent is paramount to the success and growth of any organization. Companies that truly understand that their employees represent the most valuable audience they serve have happier, trusting employees that are more informed, involved, represent positive brand stewardship and amplify the corporate message/story.