The professional use of social media is mainstream and integral to business success. But what if your organization is a laggard with no structured program? Or what if your firm is engaged in social business but is not seeing the results its desires?
The work environment has changed and retention and attraction of the best talent is paramount to the success and growth of any organization. Companies that truly understand that their employees represent the most valuable audience they serve have happier, trusting employees that are more informed, involved, represent positive brand stewardship and amplify the corporate message/story.