How to Effectively Use Social Media in Your Organization
Social administrators and government employees are perceived as innovative and have a positive impact on their organization's information sharing and reputation.
Social administrators and government employees put a face on and create a voice for the organization by delivering thought leadership, effective employee and constituent communications, and impactful branding activities to enable the organization.
Social media continuing education programs in government organizations achieve three key outcomes, namely:
Teaching participants effective digital communication skills,
Improving participant and organization online branding and networking, and
Bolstering community engagement, information sharing, and understanding.
Featured Government Organizations
Prior to the Leadership NOW 2019 Symposium, Socially Savvy delivered a continuing professional education workshop for the Missouri City leadership team. At the Leadership NOW 2019 Symposium, Socially Savvy delivered a keynote, “Leadership in the Age of Digital Communications.”
The Ohio State Bar Association Women in the Professional Section partnered with Socially Savvy to deliver 3.75 Continuous Legal Education (CLE) credit hours of training through the delivery of a Social Business and Personal Brand Building for Your Law Firm program.
Socially Savvy provided USGIF members with social business and personal branding professional development at the annual national symposium. The USGIF is the only organization dedicated to promoting the geospatial intelligence tradecraft and building a stronger community of interest across industry, academia, government, professional organizations and individual stakeholders.
The Virginia CLE® program helped attorneys accelerate their social business acumen to enhance professional communications and proficiency with social media. The program provided attorneys with a needed 21st century capability, an understanding of digital citizenship, and a command of their personal digital identity.
The seminar helped attorneys improve the efficiency in their law practice by enabling effective communications that assist to solidify connections and build trust with attorneys’ online community and relationships.
Socially Savvy delivered its social business and personal brand building program as part of the NCO Leadership Center of Excellence (NCOL COE) /United States Army Sergeants Major Academy (USASMA)’s transition pilot curriculum. The pilot goal was to familiarize senior non-commissioned officers with the progressive employment and educational benefits and opportunities available for service members and their families transitioning into a new life and the civilian workforce. Socially Savvy's component focused on assisting veterans transitioning into the connected economy to influence employability and soft skills.
The social business and personal brand building program includes a:
Professional development in-person and/or online workshop(s)
Participant workbook
Online video course
Workshop Agenda
Introductions (name, responsibilities, and goals)
Introduce Social Business & Personal Brand Building: The Social Moment
Train on LinkedIn Optimization Scorecard / LinkedIn Insights
Present Best Practices for Growing & Deepening Your Social Network
Become an Original Content Creator
Develop Audience, Authority, Reputation & Influence
Educate on Daily Social Business To Do List (Personal Process Re-Engineering)
Summarize Workshop (what we learned, discovered and next steps)
Closing Thoughts – Take aways and open questions
If interested in learning about the value of the social business and personal brand building program, please contact Mark Hewitt at either mark@sociallysavvy.com or by phone at 617.448.4255.