return on investment

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for social business. Firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

What is Social Business?

What is Social Business?

As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.

My Social Selling Journey

My Social Selling Journey

Having a genuine interest in the value I represent to people and my network as a whole, being socially engaged has grown my individual brand and usefulness to my network. It has also influenced and amplified the corporate identities for which I work.