Marketers are under increased pressure to demonstrate a return on their activities. This enhanced scrutiny often leads to budgets being invested in near term, high impact tactics.
Starting your social media strategy with a focus on objectives is a sound way to begin the journey and ground your social business. Ensure that your goals are SMART:
As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.