brand building

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.

5 Personal Brand Building Tips & Tricks

5 Personal Brand Building Tips & Tricks

Social brand building is about transparency, authentically building relationships, openly sharing insights and being your own best brand steward. Below are  five actionable tips that can improve and enhance your individual social branding on LinkedIn and Twitter:

Be Your Own Best Brand Steward

Be Your Own Best Brand Steward

The opportunity for your individual brand to grow in size, strength and become increasingly recognizable and more valuable to your intended audiences is dependent on the scope, reach, prominence, customer experience and value you create.  You alone must protect and be responsible for your brand.

Employee Engagement Versus Employee Advocacy

Employee Engagement Versus Employee Advocacy

The work environment has changed and retention and attraction of the best talent is paramount to the success and growth of any organization. Companies that truly understand that their employees represent the most valuable audience they serve have happier, trusting employees that are more informed, involved, represent positive brand stewardship and amplify the corporate message/story.