social media optimization

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.

The Social Moment: Embrace It

The Social Moment: Embrace It

Activating your brand through social media requires authenticity, transparency and action.

Corporations need to invest in their employees' social skills training to become socially engaged and inspire advocacy behaviors.

Collaboration Leads to Social Business Success

Collaboration Leads to Social Business Success

Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.

CEOs: You Own Social Business Transformation

CEOs: You Own Social Business Transformation

Ultimately, the stakeholder accountable for social business transformation is the CEO. Inspiring, leading and managing the required people, process, tools, technology and experience change is paramount in a social organization and the evolution starts at the top.

The Socially Savvy CIO

The Socially Savvy CIO

As an organization advances in its digital transformation journey, stakeholder management and relationships are increasingly important for the CIO. And, as the  Millennial generation enters the workforce and continues to change personnel dynamics, there will be a stronger focus on transparency, relevancy and engagement.

Social Media in Public Relations

Social Media in Public Relations

As the use of social media in corporate America becomes mainstream, the job of the public relations professional has transformed to incorporate this important tool into the strategic arsenal. Below are a few of the ways in which social is being used in the PR world.

Employee Engagement

Employee Engagement

Providing value without an expectation of reciprocity is core to the success of social business communications. The concept is easy to embrace, yet challenges organizations and employees to put into practice.

Social Media in Human Resources

Social Media in Human Resources

The human resources department has many specific responsibilities within an organization including hiring, administration, and training of personnel; basically, HR manages employee relationships with their company. And as with any other business relationship in this day and age, the use of social media has the potential to revolutionize the way human resources functions within an organization.

Marketing Technology

Marketing Technology

Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

The Social Moment

The Social Moment

Socially Savvy defines the Social Moment as: The moment when an organization realizes that social business is mainstream and integral to its future success.

Blogging Statistics & Strategies

Blogging Statistics & Strategies

As a strategist at a social business advisory firm, I understand the importance of creating and sharing original blog content on a regular basis. Below are statistics and five ideas on generating new content.

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Recent LinkedIn Insights

Recent LinkedIn Insights

I thought it would be valuable to share a few quick thoughts about recent experiences on LinkedIn. Below are three recent pluses and minuses that you may find useful.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

Social Business Daily Checklist

Social Business Daily Checklist

As Socially Savvy grows and we talk to firms who are beginning their social business journey, we often get asked, “How do I get started? What are the basics that I need to cover?” Here are our recommendations for the daily minimums.