employee training

5 Predictions for Social Business in 2016

5 Predictions for Social Business in 2016

The common 2016 trend that will mark leading social business organizations will be the linking of internal storytelling and employee social activation with traditional customer marketing - a simple, but impactful occurrence. 

Social Media in Public Relations

Social Media in Public Relations

As the use of social media in corporate America becomes mainstream, the job of the public relations professional has transformed to incorporate this important tool into the strategic arsenal. Below are a few of the ways in which social is being used in the PR world.

Social Customer Service

Social Customer Service

As organizations have their Social Moment and adopt social practices across departments, customer service is becoming a focal point. Once only considered a supplement to traditional call center focused service, social customer service is now something that companies are expected to have. And although the benefits are plentiful, there can be risks as well.

Social Media in Human Resources

Social Media in Human Resources

The human resources department has many specific responsibilities within an organization including hiring, administration, and training of personnel; basically, HR manages employee relationships with their company. And as with any other business relationship in this day and age, the use of social media has the potential to revolutionize the way human resources functions within an organization.

Marketing Technology

Marketing Technology

Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment