Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise on social media builds brand strength and awareness.
As organizations have their Social Moment and adopt social practices across departments, customer service is becoming a focal point. Once only considered a supplement to traditional call center focused service, social customer service is now something that companies are expected to have. And although the benefits are plentiful, there can be risks as well.
The human resources department has many specific responsibilities within an organization including hiring, administration, and training of personnel; basically, HR manages employee relationships with their company. And as with any other business relationship in this day and age, the use of social media has the potential to revolutionize the way human resources functions within an organization.
Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."