Organizations must train their executives in social media best practices and work to make employees the central figures in their brand stories.
The Socially Savvy CEO
Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.
Be Your Own Best Brand Steward: 5 Keys to Success
11 Ways to Build Social Business Relationships
Four Steps to a Successful Social Business Program
16 Reasons Freelancers Should Use LinkedIn
7 Simple Ways to Grow & Deepen LinkedIn Relationships
3 Reasons Executives Must Lead in Social Business
Creating a Social Business Strategy
Upskill Your Career for the 21st Century
Over the past 5 years, I have assisted numerous people in transition from one job, and in many cases career, to another. The relationships have included friends, clients (CMOs, CIOs, CTOs, Marketing and Tech VPs/Directors/Managers, etc.), military personnel, high school and college students, and network connections. The audience on which this article will focus is those at the mid to late stages of their corporate careers.
When to Hire Your Next Social Business Resource
Firms generally fall into one of two camps as it relates to their social business hiring:
- The firm leverages an existing employee who raised her or his hand to own the social business program and/or has demonstrated a strong interest in and aptitude for social media, or
- The organization hires a social media leader to drive the social business program.
The Socially Savvy HR Professional
The Socially Savvy CIO
Content Marketing's Moment of Despair
What I Learned From a Drone, Camtasia, Video and My Son
Content Distribution to Non-Branded Channels - Transform or Perish
Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.
LinkedIn Profiles: Learn to Listen to Your Connections
5 Simple Actions That Build Social Business Relationships
Successful social media users understand that relationship building requires more than promoting their own original content and personal viewpoints. Liking and sharing the content of others is just as, if not more, important. Below are five actions to undertake when using social media to build relationships.
