Social media requires development of a cadence for both engaging with others and creating original content and viewpoints to influence your network. Through the creation of mutual value with your network and balancing the scale in favor of your audience, you will earn the right to be assigned a reputation as an influencer. Achieving success is much easier when you surround yourself with the right people.
This is part two in my series of tangible, actionable social profile improvements everyone should make. Following the coverage of basic Twitter terminology in my last post, I would now like to present some best practices/ideas to optimize your Twitter account.
As I look to improve my own social identity, it has been helpful to pause to really invest in understanding the terms of industry. It also occurred to me that others would benefit from a definition of terms across the key social channels. Below is an overview of terms for Twitter to assist along your social journey.