Employee Brands & Corporate Identity

Employee Brands & Corporate Identity

Organizations no longer have full control of their brand voice given the explosion of social media. As LinkedIn profiles, Facebook pages and Twitter handles all contain personal information including current employer, individual employee brands are now inextricably linked to the corporate identity. 

The Socially Savvy Public Administrator

The Socially Savvy Public Administrator

The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social public administrator is the most effective communicator of the organizational narrative.

Transitioning Veterans: 6 Must Dos

Transitioning Veterans: 6 Must Dos

Simply having a LinkedIn profile and polished resume is not enough to differentiate yourself during your transition and job search. Personal brand building and mastering social media communications is an investment that will pay dividends during this critical life event.

Social Media in Your School District

Social Media in Your School District

The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?

7 Senior Executive LinkedIn "Must Dos"

7 Senior Executive LinkedIn "Must Dos"

Senior executives need to embrace social as a means of communicating both externally and internally. Through leading by example, they will inspire those leading the social business charge to accelerate and those who approach it with trepidation to engage.

Social Media Versus Social Business

Social Media Versus Social Business

In conversations with senior organizational leaders, there is often disdain expressed for the term social media. In some cases, the disdain is rooted in fear of the unknown, but more often reflects the overuse of what is becoming a meaningless term of business.

8 Original Content Creation Tips for LinkedIn

8 Original Content Creation Tips for LinkedIn

Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.

5 Simple Actions That Build Social Media Relationships

5 Simple Actions That Build Social Media Relationships

Social media requires development of a cadence for both engaging with others and creating original content and viewpoints to influence your network. Through the creation of mutual value with your network and balancing the scale in favor of your audience, you will earn the right to be assigned a reputation as an influencer. Achieving success is much easier when you surround yourself with the right people.

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.