As corporate social media usage becomes mainstream, individuals within organizations want to know how it can benefit them directly. Below are five ways social media makes the salesperson’s job easier and more efficient.
Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.
Most of todays employees have LinkedIn, Twitter, and/or Facebook profiles which link to their current employer. As such, the posts and comments that the employees make reflect directly back onto the corporate brand. Organizations must realize that they no longer have full control of their brand voice and should take a vested interest in the development of their employees’ social identities and social judgment.
The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social public administrator is the most effective communicator of the organizational narrative.
EQengineered has had its Social Moment; and the reach, engagement and influence of its employees is crucial to the future success of the organization.