Social Media Versus Social Business

Social Media Versus Social Business

In conversations with senior organizational leaders, there is often disdain expressed for the term social media. In some cases, the disdain is rooted in fear of the unknown, but more often reflects the overuse of what is becoming a meaningless term of business.

11 Ways to Build Social Business Relationships

11 Ways to Build Social Business Relationships

As with all relationships, social connections require nurturing to develop mutual rapport and the following basic relationship concepts apply:

8 Original Content Creation Tips for LinkedIn

8 Original Content Creation Tips for LinkedIn

Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.

What I Learned From a Drone, Camtasia, Video and My Son

What I Learned From a Drone, Camtasia, Video and My Son

For brands that are transforming, the context and experience of consumers must drive all functions of the business. And, loyalty is earned through the establishment of trust during a customer's journey with the brand.

The ROMI of Employee Brand Building

The ROMI of Employee Brand Building

Marketers are under increased pressure to demonstrate a return on their activities. This enhanced scrutiny often leads to budgets being invested in near term, high impact tactics. 

5 Simple Actions That Build Social Media Relationships

5 Simple Actions That Build Social Media Relationships

Social media requires development of a cadence for both engaging with others and creating original content and viewpoints to influence your network. Through the creation of mutual value with your network and balancing the scale in favor of your audience, you will earn the right to be assigned a reputation as an influencer. Achieving success is much easier when you surround yourself with the right people.

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.

Creating a Social Business Strategy

Creating a Social Business Strategy

A social business strategy is a corporate necessity, whether the entity is a global enterprise or a single proprietorship. Below are some questions to ask when creating a social business strategy.

Be Your Own Best Brand Steward: 5 Keys to Success

Be Your Own Best Brand Steward: 5 Keys to Success

Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoint to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset. This is as true online as it is offline.

The Socially Savvy Enterprise

The Socially Savvy Enterprise

The traits that characterize successful social enterprises are similar to those of organizations that are effective in undertaking cultural and process change.

Investing in Your Personal Brand

Investing in Your Personal Brand

Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoints to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset.

Personal Branding: LinkedIn Is More Than an Asset for Your Job Search

Personal Branding: LinkedIn Is More Than an Asset for Your Job Search

In addition to being an online resume and a tool to leverage when conducting a job search, LinkedIn represents an untapped opportunity to increase the value of you as a brand.

The Socially Savvy Superintendent of Schools

The Socially Savvy Superintendent of Schools

Socially Savvy superintendents are effective in shaping the perception and communication surrounding their school district and community. Whether focused on internal audiences like staff, teachers and students or external audiences such as parents and the general public, the social superintendent is the most capable communicator of the school district's narrative.

Social Business = Business Enablement

Social Business = Business Enablement

Real change requires the ability to manage processes to deliver tangible results while being flexible to outside forces. Bringing high level strategy to the ground level and effectively executing requires structure, accountability and nimbleness.