Over the past 5 years, I have assisted numerous people in transition from one job, and in many cases career, to another. The relationships have included friends, clients (CMOs, CIOs, CTOs, Marketing and Tech VPs/Directors/Managers, etc.), military personnel, high school and college students, and network connections. The audience on which this article will focus is those at the mid to late stages of their corporate careers.
The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like employees, managers, and contractors, or external audiences such as suppliers, partners, and the general public, the social public administrator is the most effective communicator of the organizational narrative.
Socially Savvy superintendents are the face and voice of the school district. Whether focused on internal audiences like teachers, staff and students or external audiences such as parents and the general public, the social superintendent is the most capable communicator of the school district's narrative.
Social media is now mainstream and integral to business success. Leaders, managers, and employees from forward-looking B2B organizations who have experienced their Social Moment will evidence success through the following actions.
Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.
Socially Savvy Career & Technical Education (CTE) directors realize that it is no longer enough to simply teach students the technical skills needed to perform a job after graduation. Students must also learn how social media is used in the professional world and understand that social media actions impact their online identity and personal brand in both positive and negative ways.
Most of todays employees have LinkedIn, Twitter, and/or Facebook profiles which link to their current employer. As such, the posts and comments that the employees make reflect directly back onto the corporate brand. Organizations must realize that they no longer have full control of their brand voice and should take a vested interest in the development of their employees’ social identities and social judgment.
The evolution of vocational education to career and technical education (CTE) is now complete in the United States. However, the rebranding of CTE by schools and school districts is just beginning.
The time has come to run CTE like a business, arguably like a start up within the enterprise of the school district and community.
If you are a high school student who is at least 16 years old you need a LinkedIn profile.
Whether you are college or career bound, LinkedIn allows you to create valuable connections with decision makers who can help you achieve your goals.
Additionally, LinkedIn can help you accomplish the following:
LinkedIn has made a major change to the way that many secondary schools are classified on the platform.
In the past, high schools were treated as companies which meant that only employees were able to associate themselves with the institution. With the new update however, many secondary schools are now classified as schools. This means that when you link your profile to your alma mater, you will be included in its alumni section.
Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.