The Socially Savvy Student

As a socially savvy student, being your own best brand steward is your individual responsibility.

Your online footprint becomes a permanent record of you as an individual, particularly on social media. Ensuring your digital behavior is consistent with the image you wish to project, the values you hold and the reputation you seek to build is of paramount importance. 


  • 72% of teens say that they use Instagram. This is an impressive increase from 2015 when 52% of teens said that they used the platform.

  • Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in a 2015, the number has now dropped to 51%.

  • 96% of online American teens watch YouTube videos.

  • 60% of American Snapchat users are under 25 and 41% of teens use the platform.

Source: "Social Media, Social Life: Teens Reveal Their Experiences (2018)" -

Take Aways

  1. Invest in yourself and your career readiness by learning the professional use of social media. Spend the time needed to become proficient in the digital communication and networking skills that improve your career readiness. This translates to activating and optimizing your complete social identity, growing and deepening your online network with the right audience, becoming an original content creator and making communication on social media part of your normal routine.

  2. Use sound judgement in all communication and interactions both on and offline. Allow your goals, values and beliefs to inform your online and social media actions and guide your digital behavior.

  3. Professional online communications is the key to digital personal brand building. Your credibility, authority, reputation, and influence can be greatly enhanced through the effective use of social media. Act in a way you wish to be perceived to differentiate yourself as an individual.