Enabling Social Business with the NFBPA

Social public administrators are perceived as innovative and have a positive impact on their organization's information sharing and reputation.

Social public administrators put a face on and create a voice for the organization by delivering thought leadership, effective employee and customer communications, and impactful branding activities to enable the business.

The NFBPA and Socially Savvy have partnered to deliver a social business and personal brand building program in 2018/19 and will continue their collaboration at the NFBPA National Forum 2019 in Orlando, Florida from April 3-7 to Collaborate - Innovate - Elevate | Leading & Engaging Communities.

Below are highlights from past events and an overview of the social business and personal brand building program.


NFBPA Forum 2018

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NFBPA Alexandria Chapter

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NFBPA South Florida Chapter

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The social business and personal brand building program includes the following assets:

  1. In-person, professional development workshop

  2. Participant workbook

  3. Online video course

  4. Presentation deck

Workshop Agenda

Introductions (name, responsibilities, and goals)

Introduce Social Business & Personal Brand Building: The Social Moment

Train on LinkedIn Optimization Scorecard / LinkedIn Insights

Train on Twitter Optimization Scorecard / Twitter Insights

Present Best Practices for Growing & Deepening Your Social Network

Become an Original Content Creator

Develop Audience, Authority, Reputation & Influence

Educate on Daily Social Business To Do List (Personal Process Re-Engineering)

Summarize Workshop (what we learned, discovered and next steps)

Closing Thoughts – Take aways and open questions

If interested in learning about the value of the social business and personal brand building program, please take a look at our recent blog, The Socially Savvy Public Administrator.

For more information, contact Mark Hewitt at either mark@sociallysavvy.com or by phone at 617.448.4255.