Social Selling & Personal Brand Building Program
The world of B2B sales has changed forever. Sales and marketing professionals are in the midst of a digital transformation and social media is at its core.
The Problem: Traditional lead generation methods yield very little and sales professional are struggling to fill their pipelines.
Cold calling is completely unproductive
Emails are not opened
Voicemails are not returned
The Root Cause: Customers are doing initial research online.
Customers can find all the information they need and never speak to a sales rep
Sales reps are contacted only when the short list is complete
Customers turn to trusted network and digital influencers for advice and recommendations
The Solution: Social Selling
Establish a digital, professional brand
Build online relationships
Engage with insights to build reputation and authority
Earn trusted relationships and influence
Socially Savvy's Social Selling & Personal Brand Building Program includes the following assets:
In-person, train-the-trainer, professional development workshop (for up to 25 personnel)
Online video course
Workshop Agenda (Sample)
8:30-8:40am Introductions (name, responsibilities, and goals)
8:40-8:45am Introduce Social Business & Personal Brand Building: The Social Moment
8:45-9:15am Train on LinkedIn Optimization Scorecard / LinkedIn Insights
9:15-9:45am Train on Twitter Optimization Scorecard / Twitter Insights
10:00-10:20am Present Best Practices for Growing & Deepening Your Social Network
10:20-10:40am Become an Original Content Creator
10:40-11:00am Develop Audience, Authority, Reputation & Influence
11:00-11:20pm Educate on Daily Social Business To Do List (Personal Process Re-Engineering)
11:20-11:30pm Summarize Workshop (what we learned, discovered and next steps)
11:30-UTC Closing Thoughts – Take aways and open questions
Below is a link to featured corporate client case studies describing Socially Savvy's program.
If interested in further discussing or conducting a demo of the social business and personal brand building program, please contact Mark Hewitt at either firstname.lastname@example.org or by phone at 617.448.4255.