The program focuses on the science and art of social business. The five (5) core pillars of the instruction are:

·       Professional social channel activation and optimization,

·       Growing and deepening network, 

·       Original content creation, 

·       Developing online audience, authority, reputation, and influence, and 

·       Becoming proficient in an essential 21st century communication competency. 

Objectives

The goals for the program are threefold, namely to:

1.     Enable and amplify the participants’ proficiency with social media and personal brand building skills, 

2.     Train to a common basic standard of proficiency with social media, and

3.     Accelerate the participants’ social business use to enhance communication and stimulate career readiness.

Participant Benefits

Participants emerge from the program with the following benefits:

·       Activated and optimized LinkedIn and Twitter social identities

·       An understanding of personal brand building and how to influence business outcomes

·       A step-by-step approach to maturing online identity and a framework for evolving personal and organizational brand based on industry best practices, tactics and techniques

·       Stronger personal brand stewardship practices and social and professional judgment

Agenda

Introduce Social Business & Personal Brand Building: The Social Moment

Train on LinkedIn Optimization Scorecard / LinkedIn Insights

Train on Twitter Optimization Scorecard / Twitter Insights 

Present Best Practices for Growing & Deepening Your Social Network

Become an Original Content Creator

Develop Audience, Authority, Reputation & Influence 

Educate on Daily Social Business To Do List (Personal Process Re-Engineering)