Online Social Sales Program: The Effective Use of LinkedIn to Influence Business Outcomes
Online Social Sales Program: The Effective Use of LinkedIn to Influence Business Outcomes
The social enterprise is a reality and sales leadership must align social selling with the overall organizational strategy. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.
A social sales culture represents a change and process re-engineering effort. Training, refresher training and being open to a rapidly shifting set of best practices and tactics requires both discipline and flexibility in the approach.
Social Selling & Personal Brand Building Program
The world of B2B sales has changed forever. Sales and marketing professionals are in the midst of a digital transformation and social media is at its core.
The Problem: Traditional lead generation methods yield very little and sales professional are struggling to fill their pipelines.
Cold calling is completely unproductive
Emails are not opened
Voicemails are not returned
The Root Cause: Customers are doing initial research online.
Customers can find all the information they need and never speak to a sales rep
Sales reps are contacted only when the short list is complete
Customers turn to trusted network and digital influencers for advice and recommendations
The Solution: Social Selling
Establish a digital, professional brand
Build online relationships
Engage with insights to build reputation and authority
Earn trusted relationships and influence
Socially Savvy's Social Selling and Personal Brand Building Program includes a:
Professional development online workshop (recorded)
Workbook
Online video course (for refresher & retraining)