marketing technologist

Marketing Technology

Marketing Technology

Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Four Steps to a Successful Social Engagement Program

Four Steps to a Successful Social Engagement Program

Organizations need to ensure that their social engagement program puts the employee brand front and center. Successful social engagement programs focus on four core steps in developing the social media skill set and judgment of their employees.

When to Hire Your Next Social Business Resource

When to Hire Your Next Social Business Resource

Firms generally fall into one of two camps as it relates to their social business hiring:

  1. The firm leverages an existing employee who raised her or his hand to own the social business program and/or has demonstrated a strong interest in and aptitude for social media, or
  2. The organization hires a social media leader to drive the social business program.

2015 Predictions: The Year of the Marketing Technologist

2015 Predictions: The Year of the Marketing Technologist

Organizational strategy, structure, and culture have changed quickly in the past five years and 2015 will witness acceleration. As consumers demand parity of experience across digital channels, organizations will strive to move at the speed of marketing.