management consulting

Collaboration Leads to Social Business Success

Collaboration Leads to Social Business Success

Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.

Social Media Marketing: New Tactics Applied to Old Problems

Social Media Marketing: New Tactics Applied to Old Problems

When executed correctly, social media marketing is a valid way for companies to augment or even replace their traditional outbound and advertising approaches. SMM involves less costly inbound activities that create interactions and foster trust with customers. Through SMM, companies are able to authentically and directly interact on the customer's terms during their normal course of action.

6 LinkedIn Connection Request Templates

6 LinkedIn Connection Request Templates

We all interact with people both on and offline throughout the day and building network with people who are legitimately in your day-to-day life will lead to success. Feigning the relevance you have with someone will come across as jarring and likely create more of a barrier to the relationship than facilitating communications. Your intent counts more than your technique.

The Socially Savvy CIO

The Socially Savvy CIO

As an organization advances in its digital transformation journey, stakeholder management and relationships are increasingly important for the CIO. And, as the  Millennial generation enters the workforce and continues to change personnel dynamics, there will be a stronger focus on transparency, relevancy and engagement.

Marketing Technology

Marketing Technology

Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Recent LinkedIn Insights

Recent LinkedIn Insights

I thought it would be valuable to share a few quick thoughts about recent experiences on LinkedIn. Below are three recent pluses and minuses that you may find useful.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

Social Business Daily Checklist

Social Business Daily Checklist

As Socially Savvy grows and we talk to firms who are beginning their social business journey, we often get asked, “How do I get started? What are the basics that I need to cover?” Here are our recommendations for the daily minimums.

The Socially Savvy Business Leader

The Socially Savvy Business Leader

Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.

What is Social Business?

What is Social Business?

As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.

Social Business Pilot Programs

Social Business Pilot Programs

As the tide of social business continues to come in, organizations are focused on social engagement pilot programs that are measurable, actionable and achievable. Leading firms are using pilot programs to work out the kinks before deploying to the broader organization.