As an executive, the time has come to onboard your personal brand on social media. Participation is no longer optional if you plan to remain relevant.
Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.
When executed correctly, social media marketing is a valid way for companies to augment or even replace their traditional outbound and advertising approaches. SMM involves less costly inbound activities that create interactions and foster trust with customers. Through SMM, companies are able to authentically and directly interact on the customer's terms during their normal course of action.
We all interact with people both on and offline throughout the day and building network with people who are legitimately in your day-to-day life will lead to success. Feigning the relevance you have with someone will come across as jarring and likely create more of a barrier to the relationship than facilitating communications. Your intent counts more than your technique.
As an organization advances in its digital transformation journey, stakeholder management and relationships are increasingly important for the CIO. And, as the Millennial generation enters the workforce and continues to change personnel dynamics, there will be a stronger focus on transparency, relevancy and engagement.
Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."
Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.
As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.