inbound marketing

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.