The Effective Use of LinkedIn to Influence Student Employability and Internship Results
Incorporation of a social business and personal brand building program will enhance the business communications and career development for students and faculty alike. Simply stated, the social business competency, knowledge and skills will improve career, college, and professional readiness and success.
Socially Savvy has the social consulting acumen and experience to provide sound guidance and effective professional development to ensure the success of your social business program.
Socially Savvy’s Program
The program focuses on the science and art of social business. The five (5) core pillars of the instruction are:
Social channel activation and optimization,
Growing and deepening network,
Original content creation,
Developing online audience, authority, reputation, and influence, and
Becoming proficient in an essential 21st century communication competency.
Objectives
The objectives for the social business program are threefold, namely to:
Enable and amplify the participant’s proficiency with social media and personal brand building skills,
Train to a common basic standard of proficiency with social media, and
Accelerate the participant’s social business use to enhance communications and stimulate career readiness.
Benefits
Participants emerge from the program with the following benefits:
Activated and optimized LinkedIn and Twitter social identities
An understanding of personal brand building and how to influence employability outcomes
A step-by-step approach to maturing online identity and a framework for evolving personal brand based on industry best practices, tactics and techniques
Stronger personal brand stewardship practices and social and professional judgment
Program Elements
The elements of the Social Business Program include:
A two-hour workshop (online)
A one (1) year license of program materials delivered in soft copy which includes:
the Social Business and Personal Brand Building curriculum,
o student edition workbook,
o teacher edition workbook,
o five (5) pre and five (5) post tests
o online course (for refresher & retraining)
Agenda
The agenda for the two-hour workshop is as follows:
Introduce Social Business & Personal Brand Building: The Social Moment
Train on LinkedIn Optimization Scorecard / LinkedIn Insights
Train on Twitter Optimization Scorecard / Twitter Insights
Present Best Practices for Growing & Deepening Your Social Network
Become an Original Content Creator
Develop Audience, Authority, Reputation & Influence
Educate on Daily Social Business To Do List (Personal Process Re-Engineering)
Socially Savvy has delivered its program across a number of sectors including academia, corporate, legal, membership organizations, and the government.
Our academic partnerships include:
Socially Savvy collaborated with the Massachusetts Bay Community College’s Career Services team, academic, STEM career, and career success coaches, business, engineering design, and communications professors, the dean of STEM, and student engagement and STEM faculty to provide a professional development training. The training will assist students and faculty enhance their business communications and career development skills to better compete in the 21st century. Simply stated, the social business competency, knowledge and skills will improve student career and professional readiness and success.
Socially Savvy worked with Boston Public Schools (BPS) to pilot our social business and personal brand building program during year 1 with the CTE program. We delivered our train-to-teach program with personnel from the headquarters office and The English High School (EHS) - America's Oldest Public High School .
During year 2, we collaborated with BPS to roll out the social business and personal brand building program across CTE programs at 6 district high schools.
Socially Savvy worked with the CTE Director and business and entrepreneurship teachers at Portsmouth High School to influence student career and college readiness. The program started with a professional development which provided a train-to-teach opportunity. The program has since been adopted as part of the annual business curriculum to teach students social communication skills and personal branding and to influence employability results.
"Today, responsible and professional use of social media is integral to success. Our partnership with Socially Savvy improves the employability and soft skills provided through our CTE programs and enables our students to better compete in today's connected economy."
- Diane Canada, Director, Career Technical Education, Portsmouth High School
Socially Savvy worked closely with PACE Career Academy to both train-to-teach its instructors and deliver classroom instruction to students. The students taught represent a variety of career interests including early childhood care, robotics/engineering, construction, nursing, vet tech, and commercial diving, among others. The social business and personal brand building curriculum focused on the needed employability and soft skills required to compete in today's connected economy.
“Socially Savvy is a modern educational partner that leans in to make its social media and personal brand building program actionable for students. The team trained our teachers and rolled up their sleeves and led classes directly with our students. Socially Savvy walks the walk and is a passionate team of people that relates well with students. All that, and they are fun to work with.”
-Jorge Santana, Executive Director at PACE Career Academy
Socially Savvy delivered our social business and personal brand building train-to-teach program with the technical center's CTE instructors. The program will be leveraged to assist students embrace digital citizenship best practices and professionally represent their individual brands to influence employability.
"Socially Savvy leaned in to support the accounting and machine tool programming instructors at the Sugar River Valley Regional Technical Center. The social business and personal brand building program increases our students' likelihood of attaining meaningful employment or continuing their education after graduation and enables students to represent themselves in the best possible way they can in digital channels. This will provide them with a competitive advantage when seeking employment or applying to post-secondary education."
-Joel Schneid, CTE Director, Sugar River Valley Regional Technical Center
Socially Savvy delivered its social business and personal brand building program as part of the NCO Leadership Center of Excellence (NCOL COE) /United State Army Sergeants Major Academy (USASMA)’s transition pilot curriculum. The pilot goal was to familiarize senior non-commissioned officers with the progressive employment and educational benefits and opportunities available for service members and their families transitioning into a new life and the civilian workforce. Socially Savvy's component focused on assisting veterans transitioning into the connected economy to learn 21st Century employability and soft skills.
Below are additional recent academic partners:
If interested in seeing a demo and learning more about the social business and personal brand building program, please contact Mark Hewitt at either mark@sociallysavvy.com or by phone at 617.448.4255.
The Effective Use of LinkedIn to Influence Student Employability and Internship Results