Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization.
7 Steps to Social Business Professional Preparedness
Be Your Own Best Brand Steward: 5 Keys to Success
Content Marketing's Moment of Despair
Content Distribution to Non-Branded Channels - Transform or Perish
Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.
