Social Media

The Socially Savvy Superintendent of Schools

The Socially Savvy Superintendent of Schools

Socially Savvy superintendents are the face and voice of the school district. Whether focused on internal audiences like teachers, staff and students or external audiences such as parents and the general public, the social superintendent is the most capable communicator of the school district's narrative.

The Socially Savvy Career & Technical Education Director

The Socially Savvy Career & Technical Education Director

Socially Savvy Career & Technical Education (CTE) directors realize that it is no longer enough to simply teach students the technical skills needed to perform a job after graduation. Students must also learn how social media is used in the professional world and understand that social media actions impact their online identity and personal brand in both positive and negative ways.

Getting Started in Social Business

Getting Started in Social Business

The professional use of social media is mainstream and integral to business success. But what if your organization is a laggard with no structured program? Or what if your firm is engaged in social business but is not seeing the results its desires?

The Socially Savvy CEO

The Socially Savvy CEO

Socially Savvy CEOs are more effective in shaping the perception and communication surrounding their companies. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social CEO is the most effective communicator of the corporate narrative.

The Socially Savvy Public Administrator

The Socially Savvy Public Administrator

The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like employees, managers, and contractors, or external audiences such as suppliers, partners, and the general public, the social public administrator is the most effective communicator of the organizational narrative.

Run Career and Technical Education Like a Business

Run Career and Technical Education Like a Business

The evolution of vocational education to career and technical education (CTE) is now complete in the United States. However, the rebranding of CTE by schools and school districts is just beginning.

The time has come to run CTE like a business, arguably like a start up within the enterprise of the school district and community.

Why Secondary Students Need LinkedIn

Why Secondary Students Need LinkedIn

If you are a high school student who is at least 16 years old you need a LinkedIn profile.

Whether you are college or career bound, LinkedIn allows you to create valuable connections with decision makers who can help you achieve your goals.

Additionally, LinkedIn can help you accomplish the following:

How to Join Your High School Alumni Network on LinkedIn

How to Join Your High School Alumni Network on LinkedIn

LinkedIn has made a major change to the way that many secondary schools are classified on the platform.

In the past, high schools were treated as companies which meant that only employees were able to associate themselves with the institution. With the new update however, many secondary schools are now classified as schools. This means that when you link your profile to your alma mater, you will be included in its alumni section.

Social Business in Professional Services

Social Business in Professional Services

Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise on social media builds brand strength and awareness. 

10 Steps to CTE Student Career Success

10 Steps to CTE Student Career Success

Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.

Social Media in Your School District

Social Media in Your School District

The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?

8 Original Content Creation Tips for LinkedIn

8 Original Content Creation Tips for LinkedIn

Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.