The consumerization of social media was triggered by the founding of social engagement platforms like LinkedIn (2002), Facebook (2006), and Twitter (2008). Communities, blogs and other online platforms allow an individual to grow an audience and advocate and influence outcomes like never before. What were once considered private experiences are now widely sharable. However, as openness and transparency have become the norm, the same cannot be said of the business context for the social employee.
Firms need to put their employees first in their social business efforts to accelerate innovation, productivity, and communications. The social employee amplifies, advocates for and influences the brand voice and represents the company in all its social profiles. Leveraging this asset and focusing on social business adoption across the enterprise is a strategic differentiator that starts with the employee's individual brand.
70% of customer brand perception is determined by experiences with people.
15% of people trust recommendations from brands, 84% trust recommendations from people they know.
Only 2-8% of employee social networks overlap with brand networks.
Sales representatives using social media outsell 78% of their peers.
Leads developed through employee social marketing convert 7 times more frequently than other leads.
Leadership by example and communication will go a long way toward uniting and fostering engagement with the corporate employee team.
Employees will experience social business and the collaboration in different ways - make transparency, employee empowerment and authenticity core traits of your social business evolution to ensure success.
Social media skills enhance the employee experience and add efficiency to the brand message as the sum or the parts advocate and influence for the whole - make the investment in social media training and individual brand building for your employees.