Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.
The social business leader, like any harbinger along a new path, must possess a somewhat novel set of principles or characteristics. Below are some of the noteworthy traits that must be present:
Authenticity and transparency in purpose
Selflessness and a disposition focused on adding value to others
Approachable and human - collaborative working style and makes and admits mistake
Passion to learn and effect the needed organizational change
Gravitas to evangelize the social business cause
Leadership by example - deeds backed by words through actions
Inspirational and influential -brings others with her or him along the path
Discipline to create metrics and systems of measurement
Flexibility to pivot and change course as social business evolves (agile)
Candid, clear communication skills
Comfortable in a fluid, evolving, disruptive environment
Competitive and progressive
The social business leader must represent the growth opportunity inherent in social media with a positive outlook and trusting manner while simultaneously helping employees and the organization embrace new ways of operating and accomplishing goals and tasks.
I would enjoy hearing from you - please share characteristics that you feel are critical in a social business leader to ensure the success of the social business program.