The Social Moment

Socially Savvy defines the Social Moment as: The moment when an organization realizes that social business is mainstream and integral to its future success.

We believe organizations that do the following will gain competitive advantage in the marketplace:

  • Embrace social business (have their Social Moment),

  • Lead their social program internally,

  • Activate their employee's brands,

  • Add value to their customers without the goal of reciprocity, and

  • Measure results.

Social Business as a Component of Digital Transformation

Social business is the least mature component of digital strategy when considered among big data and experience design and development. Social business is yet to be acknowledged by senior management, and most organizations do not have the internal skills or competence to move employee development and organization processes forward.

Many organizations haven't acted because market conditions have improved and revenues and profitability are up. The lack of executive sponsorship is also largely due to a reluctance to invest in new skills as the forecast for the next 2-3 years indicates growth. This shortsighted perspective is likely to result in market disruption over time as evidenced by statistics like the following:

  • 60% of 50-60 year olds are active on social media - 72% of internet users are now active on social media - in the 65 plus bracket, 43% are using social media. (jeffbullas.com)

  • The top five reasons people follow brands on social media are for discounts and promotions, to access the latest product information, customer service, entertainment and the ability to offer feedback. (Marketing TechBlog)

  • The average user spends 21 minutes/week on LinkedIn. (Yahoo Small Business)

  • 37% of Twitter followers will purchase from a brand they follow. (Marketing TechBlog)

  • The average consumer mentions brands 90 times/week with family, friends and co-workers. (Business 2 Community)

  • 50% of shoppers have made a purchase based on a recommendation through a social media network. (Marketing TechBlog)

Insights

  1. The conversation with your customers is moving to digital and social channels faster than ever before.

  2. As your Baby Boomer audience is replaced by Millennials, it is imperative that your organization evolves the manner in which it earns customer consideration and trust, both externally and internally.

  3. Organizations need a plan to become socially engaged as a means to remain competitive.

  4. Social business requires a change in employee and organizational behavior and knowledge of social best practices.

If interested in improving your individual brand and receiving an evaluation of your LinkedIn profile, please connect with me and send me an email through LinkedIn. I will return a LinkedIn Profile Optimization Scorecard to you through LinkedIn mail.