social business networking

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.

Social Business in Asset Management

Social Business in Asset Management

Asset management brands, wholesalers and financial advisors that post informative industry news and content create engagement with their customer audience and cultivate and attract loyal followers. Developing a professional presence and creating original, branded content will establish your leadership position in social channels, particularly on LinkedIn. 

5 Predictions for Social Business in 2016

5 Predictions for Social Business in 2016

The common 2016 trend that will mark leading social business organizations will be the linking of internal storytelling and employee social activation with traditional customer marketing - a simple, but impactful occurrence. 

Be Your Own Best Brand Steward

Be Your Own Best Brand Steward

The opportunity for your individual brand to grow in size, strength and become increasingly recognizable and more valuable to your intended audiences is dependent on the scope, reach, prominence, customer experience and value you create.  You alone must protect and be responsible for your brand.

Collaboration Leads to Social Business Success

Collaboration Leads to Social Business Success

Pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation. This is especially true when trying to foster a communicative learning environment that encourages sharing of successes and challenges along the social maturity path.

6 LinkedIn Connection Request Templates

6 LinkedIn Connection Request Templates

We all interact with people both on and offline throughout the day and building network with people who are legitimately in your day-to-day life will lead to success. Feigning the relevance you have with someone will come across as jarring and likely create more of a barrier to the relationship than facilitating communications. Your intent counts more than your technique.

The Socially Savvy CMO

The Socially Savvy CMO

Your brand is your promise to the market, and the social CMO is the brand steward that must meet the demands of an empowered customer. We exist in an "Age of Influence" that has enabled anyone with the ability to build an audience to advocate for brands, build relationships and influence outcomes.

Social Value in Employee Relationships

Social Value in Employee Relationships

Discovering social value in employee relationships requires an investment in the skills, knowledge and understanding of the employees. The investment must also be authentic, transparent and personal with no expectation of reciprocity.

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Recent LinkedIn Insights

Recent LinkedIn Insights

I thought it would be valuable to share a few quick thoughts about recent experiences on LinkedIn. Below are three recent pluses and minuses that you may find useful.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

Social Business Daily Checklist

Social Business Daily Checklist

As Socially Savvy grows and we talk to firms who are beginning their social business journey, we often get asked, “How do I get started? What are the basics that I need to cover?” Here are our recommendations for the daily minimums.