The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.
Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.
As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.