sales operations

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.

4 Key Social Selling Steps

4 Key Social Selling Steps

Successful social sales efforts begin with the activation and optimization of the individual brands of the salespeople. The process can then progress to activities including content creation, content amplification and converting online to offline behavior.

Recent LinkedIn Insights

Recent LinkedIn Insights

I thought it would be valuable to share a few quick thoughts about recent experiences on LinkedIn. Below are three recent pluses and minuses that you may find useful.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

The Socially Savvy Business Leader

The Socially Savvy Business Leader

Great leadership is rooted in the ability to influence a desired behavior in others, not compel it. The notion of opting into an outcome rather than being told to act requires an innate concern in a leader for those whom they are guiding in the achievement of success.

What is Social Business?

What is Social Business?

As organizations continue to embrace their Social Moment - the moment when they realize that social is mainstream and integral to business success - additional definitions of social business and facts are emerging.

Social Business Pilot Programs

Social Business Pilot Programs

As the tide of social business continues to come in, organizations are focused on social engagement pilot programs that are measurable, actionable and achievable. Leading firms are using pilot programs to work out the kinks before deploying to the broader organization.

My Social Selling Journey

My Social Selling Journey

Having a genuine interest in the value I represent to people and my network as a whole, being socially engaged has grown my individual brand and usefulness to my network. It has also influenced and amplified the corporate identities for which I work.