public relations

The Socially Savvy PR Leader

The Socially Savvy PR Leader

The importance of two-way communication for the public relations leader is crucial. The challenge lies in the environment in which we live today with an information and news stream that is always on. Television, online content feeds, YouTube, social platforms and tools like Periscope enable constant and real time communication. 

Social Media in Public Relations

Social Media in Public Relations

As the use of social media in corporate America becomes mainstream, the job of the public relations professional has transformed to incorporate this important tool into the strategic arsenal. Below are a few of the ways in which social is being used in the PR world.