digital

The CEO is the Digital Transformation Leader

The CEO is the Digital Transformation Leader

The ability of an organization to achieve digital literacy - the ability to use digital technology, communication tools or networks to locate, evaluate, use and create information - is the responsibility of the CEO (definition: Digital Strategy Glossary of Key Terms).

Social Business: Why Organizations Are Slow to Engage

Social Business: Why Organizations Are Slow to Engage

Start-ups, mid-sized firms and enterprises have not yet fully embraced social business. Some firms are piloting social activation programs or attempting to integrate social strategy into the broader digital transformation, while others are simply waiting to discover what market leaders and fast followers do.