Student Personal Brand Building

In today's connected economy, social business skills and one's ability to establish and manage his or her online personal brand is a modern communications skill set needed by all students. Fortunately, the federal government created the Perkins Act in the 1970s to support vocational and technical education needs.

An investment in knowledge pays the best interest. - Benjamin Franklin

History of The Perkins Act

Congressional Representative Carl D. Perkins (D-Kentucky), wanted to see students better prepared for the world of work. The Perkins Act provided Federal funds for vocational-technical programs for both youth and adults.

The Perkins Act provided Federal funds for vocational-technical programs for both youth and adults. The Federal Carl D. Perkins Career and Technical Education Improvement Act (Perkins IV / CTEA) provides funds to postsecondary institutions, preparing students to be more competitive in the world economy. (Source:

Social Business Relevance in Secondary Schools and College

Whether a student is on a college preparatory or occupational track, career readiness is paramount.  As a core communication competency in our digital world, social media proficiency represents a needed skill to be effective in managing one's career.

There are many areas of Career Technical Education (CTE) for which social business is relevant. In high schools and preparatory colleges, such a program may be relevant to the following:

Vocational / occupational disciplines




Professional development

Take Aways

Train-the trainer. In larger CTE and C/VTE programs, consider leveraging external expertise to jumpstart the social business activation curriculum and train the existing team of instructors to scale the investment. As best practices, tactics and techniques evolve, revisit the expert partnership to refresh the curriculum.

Get started. Social business skills and online personal brand building can be a strategic differentiator in the workplace for individuals. Begin to incorporate a curriculum that provides the right knowledge, content and skills that enables students to remain competitive.

Grow your instructors and staff skills. Consider a program that enables student social advocates to work with and apprentice with school leadership to learn together. Student and staff collaboration will yield results and be a program accelerator.