As we approach mid-year, I thought to share what is trending in social media for business and document some predictions about what is likely to occur in the second half of the year.
Businesses are finding their place in existing social networks: LinkedIn, Twitter and G+ for B2B firms and Facebook, Twitter, Pinterest and Instagram for B2C organizations. YouTube is also gaining traction quickly for both B2B and B2C firms.
Mobile-social has come of age as users continue to increase time spent on mobile devices.
Marketing leadership has driven the creation of the social business strategy for the enterprise.
Social selling has been acknowledged as an effective path to realizing business ROI and value from social media.
New social networks will continue to surface and adoption around personalization or specialties will build audience and community (like Reel, Jet and WeChat in the US).
Point MVP social start ups will continue to be born and attract funding, but the majority will fall by the wayside or be purchased by larger platforms as features/services are aggregated in the 2016/2017 timeframe.
Video will become pervasive and live streaming will begin to find traction among early adopters.
Sales will lead the enterprise in social business activation and training of teams and success metrics will start to be realized.
Mobile-social will become a norm as consumerization drives social business adoption.
The pace of social business change will accelerate in H2 as executives embrace the reality that social media has value.
Firms will prioritize the development of their social business strategy and either find the funds and get started or budget for early 2016.
Social business investments in H22015 will increase and overall digital and social budgets for 2016 will rise.
Social media innovation will be spurred by internal employee demand rather than top down as consumerization expands in the enterprise.
Marketing and sales will lead the 2016 budgeting process for social business and share anecdotal success stories to justify investment.