Social Media in Secondary Schools

To successfully prepare for entrance into the connected economy, today's high school students, whether they are college or career bound, must deepen their social media knowledge beyond Snapchat and Instagram and sharpen their awareness and judgement.

Learning the professional use of social media can be meaningful for all students, teachers, administrators and staff. From business and entrepreneurship classes, to machine programming courses in the CTE department, to teacher professional development workshops, to guidance counselor support, the applicability of social media skills training is widespread and interest and demand is growing. 

Socially Savvy provides a course curriculum that enables professional development, networking, leadership and personal growth to enhance career success by quantitatively measuring student progress.


The key to student success is tying learning to competencies and outcomes. For example, in the State of New Hampshire, the Program Competency Profile for Career Technical Education indicates that the first competency needs to be to ensure the student will:

"Understand the concepts and methods of business communications and use business technology to develop effective communication skills."

The Knowledge, Content and Skills requires that a student will:

"Communicate in a clear, concise, correct and courteous manner on personal and professional levels."

Our program focuses on the following:

  • Properly activating student online identities and optimizing profiles in the right channels

  • Growing and deepening student network based on near, mid and long term goals

  • Becoming original content creators and building reputation and authority with their audience

  • Having fun, experimenting and embracing best practices as a part of day-to-day online activity

Take Aways

  • Secondary school students need to own their personal brand as early as possible and become their own best brand steward.

  • Parents and students can collaborate in the journey and create differentiation of skill set related to their online identities.

  • Social media networks have the potential to assist to level the playing field rather than deepen the divide.