Social Media in Secondary Schools

To prepare for what lies ahead in the socially connected economy, Socially Savvy is investigating the value created for high school students in deepening their social media knowledge and sharpening their awareness and judgement.

Key Areas of Focus

Properly activating student online identities and optimizing profiles in the right channels.

Growing and deepening student network based on near, mid and long term goals.

Becoming original content creators and building reputation and authority with their audience.

Having fun, experimenting and embracing best practices as a part of student day-to-day online activity.

"An investment in knowledge pays the best interest." - Benjamin Franklin

Socially Savvy is learning that social can play a meaningful role for students and teachers. From career and technical education in business and economics courses to guidance counselor support to teacher professional development and even the librarian, social media skills training is of interest and demand is growing. 

The key to student success is tying learning to competencies and outcomes. For example, in the State of New Hampshire, the Program Competency Profile for Career Technical Education indicates that the first competency needs to be to ensure the student will:

"Understand the concepts and methods of business communications and use business technology to develop effective communication skills."

The Knowledge, Content and Skills requires that a student will:

"Communicate in a clear, concise, correct and courteous manner on personal and professional levels. Demonstrate ability to follow through on written and oral instructions."

Socially Savvy provides a course curriculum that enables understanding of the importance of professional development, networking, leadership and personal growth to enhance career success by quantitatively measuring student progress against the learning outcomes.

Take Aways

Secondary school students need to own their personal brand as early as possible and become their own best brand steward.

Parents and students can collaborate in the journey and create parity or differentiation of skill set related to their online identities.

Social media and networks have the potential to assist to level the playing field rather than deepen the divide.

Do you have any insights or anecdotes on the successful use or value of social media in our secondary schools or with your kids? Please share your comments below.