Is Digital Still the Right and Relevant Term?

It feels like it is time to evolve the business jargon we use to describe the plethora of areas that have become "digital."  We use the term to describe design and development, social media, data, analytics and even hardware and software at times. 

Below are several common definitions for digital:

  • Of or relating to information that is stored in the form of the numbers 0 and 1; using or characterized by computer technology. (Merriam-Webster)

  • Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte). (

  • (Of signals or data) Expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. Often contrasted with analog. (Oxford Dictionaries)

Please share your thoughts on whether "digital" needs its own disruption. Is there a better term to describe the breadth and depth of how we use this term today? Is digital still the right and relevant term? Do we need to evolve our lexicon?