Marketing

Social Media Marketing: New Tactics Applied to Old Problems

Social Media Marketing: New Tactics Applied to Old Problems

When executed correctly, social media marketing is a valid way for companies to augment or even replace their traditional outbound and advertising approaches. SMM involves less costly inbound activities that create interactions and foster trust with customers. Through SMM, companies are able to authentically and directly interact on the customer's terms during their normal course of action.

What is Growth Hacking?

What is Growth Hacking?

Growth hacking concentrates on creating a viral loop naturally built into the on-boarding process (@AndrewChen). New customers typically hear about the product or service through their network and by using the product or service, share it with their connections. This loop of awareness, use, and sharing can result in exponential growth for the company.

Marketing Technology

Marketing Technology

Marketing technology is rapidly becoming a term of industry. This past week, I attended the 2nd annual MarTech conference: "A conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists."

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.

When to Hire Your Next Social Business Resource

When to Hire Your Next Social Business Resource

Firms generally fall into one of two camps as it relates to their social business hiring:

  1. The firm leverages an existing employee who raised her or his hand to own the social business program and/or has demonstrated a strong interest in and aptitude for social media, or
  2. The organization hires a social media leader to drive the social business program.

Marketing to Millennials

Marketing to Millennials

Engaging with Millennials is a common rally cry of the marketing world as of late. There is good reason to take note of this group and learn what makes them unique. As a market segment, Millennials have the potential to force organizations to change the way they interact with their customers or be left behind.

The Art and Science of Social Listening

The Art and Science of Social Listening

There is a lot of confusion about social listening and monitoring.  The confusion lies in:

  1. Determining what social metrics matter

  2. How and when to measure social metrics

  3. What business tools to use to gather the data, and 

  4. What the data actually means. 

Stop Wasting Money on Social Media

Stop Wasting Money on Social Media

Social media has become pervasive in corporate America and should be an integral part of every organization's marketing/PR/advertising communication strategy. However, I think that most companies have been spending their budgets in the wrong way.