Blogging Statistics & Strategies

As a strategist at a social business advisory firm, I understand the importance of creating and sharing original blog content on a regular basis. Below are statistics and five ideas on generating new content.

I have done research as to the best days of the week to publish on LinkedIn. (The latest intel is that there is no longer a preferred day, now there is only a preferred time).

I have analyzed my content, titles and accompanying images to determine what garnered the most interest and engagement. Below are several interesting blogging statistics:

  • 81% of U.S. online consumers trust information and advice from blogs. (BlogHer)

  • Companies that blog have 97% more inbound links. (Hubspot)

  • 37% of marketers say blogs are the most valuable type of content marketing. (Content Plus)

I spend a lot of time thinking about writing, but sometimes I struggle to come up with a topic that excites me.

Below are some tips and tricks I use when I find it difficult to generate a fresh idea:

  1. See what’s trending on Google, Twitter and Facebook.

  2. Expand on/reuse some of my old content. I refresh the content with some updated information or even do a follow-up.

  3. Ask someone whom I admire to do a Q&A.

  4. Go into a few of my favorite LinkedIn groups and see what people are discussing.

  5. Write a “how to” guide that customers will find useful.

This is by no means an exhaustive list. These are simply my five ‘go to’ strategies. Where do you get your ideas for content generation?