Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.
The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social public administrator is the most effective communicator of the organizational narrative.
Social media requires development of a cadence for both engaging with others and creating original content and viewpoints to influence your network. Through the creation of mutual value with your network and balancing the scale in favor of your audience, you will earn the right to be assigned a reputation as an influencer. Achieving success is much easier when you surround yourself with the right people.
Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.
Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoint to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset. This is as true online as it is offline.