Simply having a LinkedIn profile and polished resume is not enough to differentiate yourself during your transition and job search. Personal brand building and mastering social media communications is an investment that will pay dividends during this critical life event.
Personal brand building is an investment in yourself. By genuinely portraying your identity and positioning your perspectives and viewpoint to build rapport with your network, you will enhance your reputation and authority and solidify a critical career asset. This is as true online as it is offline.
We all interact with people both on and offline throughout the day and building network with people who are legitimately in your day-to-day life will lead to success. Feigning the relevance you have with someone will come across as jarring and likely create more of a barrier to the relationship than facilitating communications. Your intent counts more than your technique.
Social exposes our thinking and assumed insights to a broader audience faster than ever before, as everyone is an author and has followers, friends and contacts. The process of curating that audience, engaging with them and retaining their interest lies in sharing content which is compelling to them.