Leadership

The Socially Savvy Public Administrator

The Socially Savvy Public Administrator

The socially savvy public administrator is the most effective voice in shaping the perception surrounding their organization. Whether focused on internal audiences like executives and employees or external audiences such as customers, partners, shareholders and the general public, the social public administrator is the most effective communicator of the organizational narrative.

7 Senior Executive LinkedIn "Must Dos"

7 Senior Executive LinkedIn "Must Dos"

Senior executives need to embrace social as a means of communicating both externally and internally. Through leading by example, they will inspire those leading the social business charge to accelerate and those who approach it with trepidation to engage.

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for social business. Firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

MilitaryJobTransition.com Becomes Part of Socially Savvy

MilitaryJobTransition.com Becomes Part of Socially Savvy

Over the past 4 years, MilitaryJobTransition.com has focused on the mission of assisting Veterans transitioning out of service and into today's connected economy. We have helped many Veterans and their dependents successfully find employment during this critical life event.

The CEO is the Digital Transformation Leader

The CEO is the Digital Transformation Leader

The ability of an organization to achieve digital literacy - the ability to use digital technology, communication tools or networks to locate, evaluate, use and create information - is the responsibility of the CEO (definition: Digital Strategy Glossary of Key Terms).

6 Social Media Tips for Savvy Executives

6 Social Media Tips for Savvy Executives

As an executive, the time has come to onboard your personal brand on social media. Participation is no longer optional if you plan to remain relevant. 

The Social Moment: Embrace It

The Social Moment: Embrace It

Activating your brand through social media requires authenticity, transparency and action.

Corporations need to invest in their employees' social skills training to become socially engaged and inspire advocacy behaviors.

Social Business: Why Organizations Are Slow to Engage

Social Business: Why Organizations Are Slow to Engage

Start-ups, mid-sized firms and enterprises have not yet fully embraced social business. Some firms are piloting social activation programs or attempting to integrate social strategy into the broader digital transformation, while others are simply waiting to discover what market leaders and fast followers do.

Is Digital Still the Right and Relevant Term?

Is Digital Still the Right and Relevant Term?

It feels like it is time to evolve the business jargon we use to describe the plethora of areas that have become "digital."  We use the term to describe design and development, social media, data, analytics and even hardware and software at times. 

CEOs: You Own Social Business Transformation

CEOs: You Own Social Business Transformation

Ultimately, the stakeholder accountable for social business transformation is the CEO. Inspiring, leading and managing the required people, process, tools, technology and experience change is paramount in a social organization and the evolution starts at the top.