Socially Savvy Career & Technical Education (CTE) directors realize that it is no longer enough to simply teach students the technical skills needed to perform a job after graduation. Students must also learn how social media is used in the professional world and understand that social media actions impact their online identity and personal brand in both positive and negative ways.
The evolution of vocational education to career and technical education (CTE) is now complete in the United States. However, the rebranding of CTE by schools and school districts is just beginning.
The time has come to run CTE like a business, arguably like a start up within the enterprise of the school district and community.
If you are a high school student who is at least 16 years old you need a LinkedIn profile.
Whether you are college or career bound, LinkedIn allows you to create valuable connections with decision makers who can help you achieve your goals.
Additionally, LinkedIn can help you accomplish the following:
LinkedIn has made a major change to the way that many secondary schools are classified on the platform.
In the past, high schools were treated as companies which meant that only employees were able to associate themselves with the institution. With the new update however, many secondary schools are now classified as schools. This means that when you link your profile to your alma mater, you will be included in its alumni section.
Socially Savvy superintendents are effective in shaping the perception and communication surrounding their school district and community. Whether focused on internal audiences like staff, teachers and students or external audiences such as parents and the general public, the social superintendent is the most capable communicator of the school district's narrative.