As corporate social media usage becomes mainstream, individuals within organizations want to know how it can benefit them directly. Below are five ways social media makes the salesperson’s job easier and more efficient.
Most of todays employees have LinkedIn, Twitter, and/or Facebook profiles which link to their current employer. As such, the posts and comments that the employees make reflect directly back onto the corporate brand. Organizations must realize that they no longer have full control of their brand voice and should take a vested interest in the development of their employees’ social identities and social judgment.